Robert Bly is a highly successful writer, copywriter and marketer. He has put together a very valuable resource for anyone aspiring to make money from their writings.
This book is about how to profit from selling information in many different formats. If you are new to selling information, this book will open your eyes to the many different markets and venues within these markets which are available to you. Even for those who have been in the business for some time, you will learn some new ways to profit from your knowledge and experience.
In my mind, the most important thing about this book is that it is the collective knowledge and wisdom of someone who has made an outstanding living in this trade. Bob Bly is sharing what he knows. And what he shares is not theory, it is from actual experience. So while some of the information might seem counterintuitive, do not dismiss it. It would be a huge mistake to think that you know better.
This book really covers all aspects of information marketing - from picking the market to writing for magazines, doing your own book - either through a publisher or through self-publishing. He also gives some great insights on doing live workshops, online training and coaching/consulting.
The book offers plenty of additional resource information in the appendix. Mr. Bly also has an e-newsletter which is available for free.
The book is full of excellent information about how to capitalize on your knowledge and experience. It is well organized and very easy to read. He gives plenty of examples from the real world of his own experience.
Since the book is well organized you can skip any chapter that does not appeal to you. For example if you have no interest in writing for magazines, then you would not really miss anything if you skipped that chapter.
My suggestion is to read the book cover to cover to get an idea of all that is possible. Then keep it handy and refer to it for specific advice when you are doing a specific project.
If you are selling information, this should certainly be a standard part of your reference material.
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Top reviews from other countries
Aleno
6 stars - STEP BY STEP - Personal Business Bibliography
Reviewed in Brazil on November 15, 2018Salvador Daniel González Pimentel
It's a good book, but can be better.
Reviewed in Mexico on July 24, 2017
田中仙
I thought it was very important for the writer
Reviewed in Japan on February 28, 2022
